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The essential online information resource for SMEs and their support organisations.
Newsletter Services
Newsletter Services

Business Information Newsletters
Why not let Navidata save you hours of searching and reading with a customised service that keeps you up to date with what's new in your field. Your bulletin service can keep you informed about changes in your business environment, new government initiatives, press releases relating to the market you operate in, the activity of your competitors, industry news... whatever you need to know.

How Does a Newsletter Service Work?
  • You define your particular area of interest (this could be a very specific subject or a broader business topic).
  • An information specialist searches for current online content that corresponds to your area of interest. The results are filtered and evaluated so that only high quality, value added content is included.
  • We provide you with a newsletter usually, but not exclusively, be email. The newsletter is indexed as appropriate and incorporates a headline, brief summary and web link for each item included.
  • The information specialist continually searches and monitors the web on your behalf and new current content is delivered to you on a weekly, fortnightly or monthly basis.
  • The newsletter enhances your knowledge base and provides dynamic content for your intranet or web site. Your staff are ahead of the competition and your customers can see that you are a leader in your field.
If you are interested in a newsletter that corresponds to your specific information needs, contact us and we will discuss your requirements.

Email Marketing Newsletters
Email marketing is increasingly being used to successfully market to customers and according to the Chartered Institute of Marketing, "permission-based e-mail campaigns focused on existing customers are ten times more effective than direct mail campaigns. This makes e-mail a highly effective way to communicate with customers. It is also easy to track results, so the return on investment is demonstrable."

How Does an Email Marketing Newsletter Work?
Many small businesses are unable to take advantage of email marketing because of the initial setup costs, data management issues and lack of resource to develop and distribute an email newsletter. Navidata offers a fully managed, low cost solution which includes:
  • Integration of existing client information.
  • A subscribe option on your company web site to capture new customers.
  • Full list management including welcome messages, bounces and unsubscribes.
  • Dissemination of personalised html email newsletters that promote customer loyalty and encourage hits back to your web site.
We create, manage and distribute a professional newsletter on your behalf - all you need to do is to provide us with some news about your latest products and services. If you are interested in an email marketing newsletter for your customers, contact us and we will discuss your requirements.